Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using traditional marketing tactics.
Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. Stop wasting time and money on traditional marketing and go digital!
Let’s dig in to some of the best online marketing tips out there starting with…
1. Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, you’re going to lose money. It’s as simple as that. You will need to aggressively research your target market, or hire an online marketing company to do it for you.
What are their demographics? Their buying habits? What does your typical customer look like? After you know who to target, now you must figure out how to target them. An easy way to do this is to build a lookalike audience on Facebook. This targets users who “look like” your target audience whether it’s age, gender, interests, or other demographics.
2. Optimize your Site
Most business owners know that their websites need to be optimized in order for search engines to find them and rank them. If you don’t know, that’s okay. You can learn all about SEO here and then you’ll be up to speed!
Optimizing your website includes making sure you have an H1 tag, a title, meta description, relevant keywords, alt text for your images, and the appropriate amount of text. You can do this organically or you can pay for it.
3. Google AdWords (PPC)
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous where as SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the page.
Google Ads take up the first four positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
Here’s a simple search in Google for basketball shoes. As you can see, four ads come up with the brand Adidas being number one. These first four positions are all targeting the keyword “basketball shoes” and paying each time their ad is clicked by a potential customer.
The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
4. Advertisement Congruence
If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message.
Have you ever clicked on an ad and been taken to a page that looked nothing like the ad?
When your ads look like the web pages they lead to, customers will feel like they are in the right place. If your ad is radically different from the page it is linked to it’s likely that customers will be confused and exit out of your site. If you want those conversions, make sure your ads and landing pages are congruent.
Take Indique hair for example. This is one of their Facebook ads for their product of the month which is for premium hair extensions. When a customer clicks on this ad they are immediately taken to this landing page for the product of the month. Both the ad and landing page tell the customer the same or similar information and say that there is a discount.
This is one of the best online marketing tips to have in your back pocket. If your ads aren’t leading to conversions, it could be because your ads don’t match their landing pages. Make sure you double and even triple check this!
5. Write Blogs
A blog can help out your SEO immensely. Writing longer blogs that are full of relevant keywords and rich content trigger a response from search engines to rank your site higher. It also adds value for your customers.
If they have a question and you write a blog about it, you have just answered their question and become a reliable source for information. You’ve created a connection before you have even met them. Nurturing website visitors is what turns leads into conversions and creates lifelong customers.
Backlinks can make a huge difference for your website’s SEO. A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
7. Internal Linking
Internal linking can strengthen your website and increase your rankings. It can also aid in site navigation, building page hierarchy, and it helps distribute page authority throughout your website. The more content you have the better so make sure you learn about the importance of content marketing for your business.
8. Google My Business
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
This is a Google My Business listing – a top priority when you first open a business. This allows you to stand out and can help draw purchasing customers in if you optimize it correctly.
9. Keep your content fresh
Updating the content on your website gives search engines a reason to keep ranking your site. Having fresh and current content also keeps your potential and returning customers coming back.Search engines are constantly crawling sites. You already know that fresh content will keep them coming back for more but stagnant content could hurt your websites rankings. The more you change or add to your site, the better your chances of maintaining a higher search ranking.
10. Update your website
Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover. Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give out spammy vibes to customers who will quickly leave your site and move on to one that is more aesthetically appealing.